|Statement||Edmund O. Lawler.|
|LC Classifications||HF5825 .L34 1994|
|The Physical Object|
|Pagination||xvi, 206 p. :|
|Number of Pages||206|
|LC Control Number||93004045|
Copy chasers on creating business-to-business ads. Lincolnwood, Ill., USA: NTC Business Books, © (DLC) (OCoLC) Material Type: Document, Internet resource: Document Type: Internet Resource, Computer File: All Authors / Contributors: Ed Lawler. Edmund Lawler is the author of six business books, including two books on customer service he wrote with famed chef Charlie Trotter. A former journalist and journalism instructor at DePaul University, Ed wrote a column on marketing called "Copy Chasers" for 23 years for B2B magazine. He has given more than presentations on business throughout the Americas and in Bahrain where he was a visiting . Copy Chasers on Creating Business-To-Business Ads (Business) Useful Research: Advancing Theory and Practice (BK Business) Similar Authors To Ed Lawler. The importance of ad copy for creating effective ads has been a topic of interest for business-to-business marketers ]3, 8]. One aspect of ad copy, and readability of the copy appearing in trade journals, has been studied by Clark, Kaminski, and Brown .
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